GreenBizKPI

Product Guide

Everything you need to know about GreenBizKPI — the CFO dashboard built for landscaping and green industry companies.

Last updated: March 2026 · Version 1.0

Platform Overview

GreenBizKPI is a financial intelligence platform designed specifically for landscaping, lawn care, and green industry companies doing $1M to $8M+ in annual revenue. It connects directly to your QuickBooks Online account and transforms your accounting data into actionable dashboards, forecasts, and alerts.

Unlike generic dashboards, GreenBizKPI understands the seasonal cash flow patterns, division-based P&L structures, and operational KPIs that matter to green industry operators and their fractional CFOs.

Who it's for

  • Landscaping company owners who want forward-looking cash visibility
  • Fractional CFOs managing multiple green industry clients
  • Operations managers tracking division-level profitability
  • Bookkeepers who need to present financial summaries to ownership

Key capabilities

  • 13-week cash forecast with prior-year seasonality
  • Weekly cash projection and reconciliation
  • P&L dashboards by division with year-over-year trends
  • Budget vs actual variance analysis
  • Automated alerts when KPIs hit thresholds
  • CSV and PDF exports for every report

Getting Started

1. Create your account

Sign up at greenbizkpi.com with your email address. You will receive an email verification link. Once verified, you can create your company (tenant) and invite team members.

2. Connect QuickBooks Online

Navigate to Settings → QuickBooks and click "Connect QuickBooks." You will be redirected to Intuit's secure OAuth page. Sign in with your QuickBooks credentials and authorize read-only access. GreenBizKPI never stores your QuickBooks password.

3. Configure your setup

  • Business type — Select your company type (Landscaping, Lawn Care, Tree Service, etc.) to get industry benchmarks
  • State — Set your state for regional benchmark comparisons
  • Divisions — Map your QBO Classes to divisions for per-division reporting
  • Direct cost accounts — Tag specific accounts as Labor, Materials, or Subcontractor costs for GPM analysis
  • Bank accounts — Select which bank accounts to include in your cash starting balance

4. Refresh your data

Go to the Home dashboard and click Refresh. GreenBizKPI will pull your P&L reports, bank balances, AP bills, and transaction history from QuickBooks. This typically takes 15-30 seconds.

Weekly Cash Projection

The Weekly Cash Projection page lets you manually enter and track your week-by-week cash position. Each row represents one Monday-to-Sunday week.

How it works

  • Bank accounts — Up to 3 bank accounts with starting balances (auto-populated from QBO if configured)
  • Cash inflows — AR Deposits, AR Transfers, Clearent/card processing, Other cash in
  • Cash outflows — Payroll, ACH payments, Credit card payments, Lease/loan payments, Transfers out, Other cash out
  • Open bills — Select specific AP bills to pay that week from your QBO open bills list
  • Minimum reserve — Set your target cash floor (default $50,000)

Reconciliation

Once a week passes, you can reconcile by entering actual bank balances. The system compares your projected ending cash to the actual, showing dollar and percentage variance. This helps you calibrate your projections over time.

13-Week Cash Forecast

The 13-Week Cash Forecast automatically generates a forward-looking cash projection using your QuickBooks data. It answers the most critical question for seasonal businesses: "When will I run out of cash?"

How the forecast is calculated

The engine uses three layers:

Layer 1 — Prior-year seasonality: It pulls your QBO transactions (deposits, purchases, bill payments) from the same 13-week window last year. Each week's projection is based on what actually happened in the corresponding week last year, preserving seasonal patterns.

Layer 2 — Growth factor adjustment: It compares your trailing 12 weeks this year vs the same 12 weeks last year to calculate a year-over-year growth rate. All prior-year projections are scaled by this factor (capped between 0.5x and 2.0x).

Layer 3 — Manual cash events: Known upcoming inflows or outflows that the algorithm cannot predict. These add on top of the auto-generated projections.

Week-by-week line items

  • AR Collections — Projected inflows based on same week last year x growth factor
  • Payroll — Auto-detected from your recent pattern (weekly, bi-weekly, or monthly)
  • Bill Payments — Open QBO bills bucketed by due date, then prior-year fallback
  • Variable Costs — ACH, credit card, and other outflows from prior-year same week
  • Manual Events — Your manually entered inflows and outflows

Starting cash

Week 1 starting cash is pulled from your live QBO bank account balances (the accounts you configured in Weekly Cash). If QBO is unavailable, it falls back to the most recent reconciled Weekly Cash entry.

Critical week alerts

Any week where ending cash drops below your minimum reserve is marked as critical (shown in red). The summary shows how many weeks until the first critical week, and the lowest projected cash point across all 13 weeks.

Trailing comparison

Below the forecast, a comparison table shows your most recent 4 weeks of actual inflows and outflows vs the same 4 weeks last year, with percentage change indicators.

Manual Cash Events

Manual Cash Events let you layer known upcoming transactions on top of the auto-generated forecast. This is how you account for things the algorithm cannot predict from historical data.

When to use manual events

  • A large equipment purchase you know is coming in Week 4
  • A client deposit expected in Week 2
  • A recurring weekly fuel or supply cost
  • An insurance payment due in a specific week
  • A loan disbursement or line-of-credit draw
  • Correcting for a one-off expense last year that won't repeat (add an offsetting inflow)

How to add an event

  1. Go to the 13-Week Forecast page
  2. Find the "Manual Cash Events" card below the summary cards
  3. Click "Add Event"
  4. Enter a description, amount, type (inflow or outflow), and target week (1-13)
  5. Toggle "Recurring" on if it applies to every week
  6. Save — the forecast recalculates immediately

How events appear in the forecast

Weeks with manual events show a blue bolt icon. When you expand a week's breakdown, each manual event is listed individually under Inflows or Outflows with a bolt icon. Events are also included in CSV and PDF exports.

Home Dashboard

The Home Dashboard is your at-a-glance overview of company financial health. It shows key metrics for the selected month and year with comparison to prior periods.

Key metrics displayed

  • Total revenue with month-over-month change
  • Gross profit and gross margin percentage
  • Operating income and net income
  • COGS breakdown and trending
  • Active alerts requiring attention

Profit & Loss Dashboard

A visual P&L summary pulling directly from your QuickBooks Profit and Loss report. View company-wide or filter by division. All figures are on an accrual basis.

What you see

  • Monthly revenue, COGS, gross profit, operating expenses, net income
  • Margin percentages (gross, operating, net)
  • 12-month trend charts
  • Division-level filtering when QBO Classes are mapped

Year-Over-Year Analysis

Compare any two years side by side. Defaults to current year vs prior year, but you can select any available year. Shows monthly bars for revenue, gross profit, and net income with percentage change indicators.

Revenue Forecasting

Projects your monthly revenue forward using historical trends. Useful for understanding whether you are on pace to hit annual targets based on your seasonal patterns.

Cash Flow Analysis

Visualizes your monthly cash inflows vs outflows over time. Shows net cash position trending and highlights months with negative cash flow.

Division Compare

Side-by-side comparison of all your divisions (mapped from QBO Classes). Compare revenue, gross margin, and profitability across Maintenance, Install, Snow, Tree Care, or whatever divisions you run.

Setup required

Go to Settings → Divisions and map each division to one or more QBO Classes. Then refresh your data. Division reports will populate automatically.

Budget vs Actual

Enter your annual budget by month and compare against actual results from QuickBooks. Shows variance in dollars and percentage for revenue, COGS, labor, materials, subcontractors, overhead, operating expenses, and net income.

Efficiency & Cost Analysis

Tracks your direct costs broken into three buckets: Labor & Taxes, Materials, and Subcontractors. Calculates Direct Cost Gross Profit Margin and compares it to NALP industry benchmarks for your state and business type.

Setup required

Go to Settings → KPI Config and tag your specific QBO expense accounts into the three direct cost categories. The system will then calculate your Direct Cost GPM automatically.

Smart Anomaly Alerts

Create custom alert rules that trigger when financial KPIs cross thresholds you define. Alerts can be set at the company or division level.

Available alert metrics

  • Gross margin, operating margin, net margin percentages
  • Revenue, gross profit, net income dollar amounts
  • Year-over-year percentage changes
  • Month-over-month percentage changes
  • Budget variance percentages
  • Cash crunch forecast (13-week critical week detection)

Alert delivery

Active alerts appear on your Home Dashboard. You can configure email notifications to send alerts to multiple recipients when triggered.

AI Financial Assistant

Ask questions about your financial data in plain English. The AI assistant has context about your P&L, KPIs, and trends and can help explain variances, suggest areas of concern, or summarize your financial position.

Exports & Reporting

Every major report supports export:

  • CSV — Full data export with all line items, suitable for spreadsheet analysis
  • PDF — Formatted report with tables and summary, ready for board meetings or client reviews
  • Print — Browser print dialog for quick hard copies

The 13-Week Forecast export includes the summary, weekly breakdown, manual cash events, and trailing year-over-year comparison.

Security & Privacy

  • QuickBooks tokens encrypted with AES-256-GCM at rest
  • TLS encryption for all data in transit
  • Read-only QuickBooks access — we never modify your books
  • OAuth 2.0 authentication — we never see your QuickBooks password
  • Multi-tenant data isolation — each company's data is fully separated
  • Role-based access control (Admin / Viewer)
  • Hosted on Vercel with SOC 2 compliant infrastructure
  • You can disconnect QuickBooks and delete your data at any time

Pricing

GreenBizKPI

Complete financial intelligence for green industry operators

$299/month

$249/mo billed annually — save $600/year

  • Profit & Loss Dashboard
  • Year-over-Year Analysis
  • Division Compare
  • Efficiency & Cost Analysis
  • Revenue Forecasting
  • Budget vs Actual
  • Weekly Cash Projection
  • 13-Week Cash Forecast
  • Cash Projection Accuracy
  • Smart Anomaly Alerts
  • AI Financial Assistant
  • Cash Flow Analysis
  • Branded PDF & Excel Reports
  • Team Management

Unlimited team members · 1 QuickBooks Online connection

14-day free trial. No contracts — cancel anytime.